

- Make something people want...
Then bring it to market.
About.
Hi, I'm Dan Fallak, and I am the founder of Versatile Brands Inc.
In the past 13 years I've built and launched many brands by relying on my sharp eye for market trends, an understanding of consumer behaviour and my instincts that tell me what kinds of things people want to purchase.
VBI is my launching pad for the products and brands that I develop and believe have a place in the market. While we continue to build the brands currently launched, we're also constantly working to discover and develop more things that people will want.
To date, we're proud to have sold hundreds of thousands of products direct to customers online, in person and via our wholesale partners. VBI products have graced shelves in over 1,000 retail doors across North America, including major retail chains like Urban Outfitters, Saks 5th Ave, Indigo, Marshalls & TJ Maxx.Brands.
Our in-house brands range from tabletop, to bar accessory, to novelty, to wall art.
Projects.
We collaborated with the Canadian Broadcasting Corporation to develop unique gift items by licensing their historic Hockey Night In Canada brand properties.
The Official Hockey Night In Canada Puck Bottle Opener and Hockey Night In Canada Puck Coasters are available now all across Canada on the shelves of our exclusive retail partner Indigo Books and Music Inc.
Omnichannel Consulting.
We consult online/DTC brands on how to best get their products on the shelves of major chain retail partners. Our services include channel strategy, business development, buyer relations, prospecting, merchandising and packaging consulting, trade show booth design and show planning, trade marketing, and more. We have put our own brands and helped our clients brands get retail space in banners like Target, Walmart, Mud Bay, Pets At Home, Indigo, Winners, TJMaxx, Homesense, Macy's, Urban Outfitters, Nordstrom, Fab Fit Fun, Bark, Chewy, etc, as well as small independent retailers across North America.
We provide this service for brands remotely, on a contract basis.
If you're interested in a free 1hr consulting session to see if our expertise is a fit for your brand, email dan@vtile.co to set up a call.
Reach.
We have inroads with the buying teams for many major retail vendors.
We also have relationships with a variety of key rep groups, wholesale platforms, and retail placement associates.
Highlights.
1
Founder
1
Contractor
13
Years in business
1000+
Doors product has been available in
20,000+
Amaze-brand products sold
200,000+
AdultingFTW award ribbons sold
500,000+
Versatile drink coasters sold
1,000,000+
Viewers of Amazeballs Dragons' Den TV episode
$15,000,000+
Dollar value of product put into marketplace
- Contact.